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Advance Marketing Decisions

When the Marketing Module is activated an arrow appears to the right of Marketing in the Decisions menu in the Capstone Web Application. A submenu expands when the cursor passes over the arrow:

  • Prices and Sales Forecasts for each product are entered in the Pricing & Forecasting area;
  • Selecting Promo Sales in the Marketing submenu opens the Marketing Budget Detail area (alternatively, click the gray Promo Budget or Sales Budget buttons in the Pricing & Forecasting area).

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Capsim Capstone Business Simulation India is your gateway to a real-world business simulation, highly regarded by universities and businesses globally, including those in India. It provides invaluable insights into practical business operations.